01Profile
Art director and visual storyteller working through video editing and videography, turning brand identity into commercial, social, and CTV content. Contributing from concept and shot list through set direction and final edit. Experience across beauty, fashion, and luxury lifestyle brands, including Tarte, Alice + Olivia, and Serhant.
02Experience
tarte cosmeticsfeb 2025 – ■ presentsenior video editor & videographer
- Lead the creative execution and visual direction of commercial and branded video, translating project briefs into visual treatments and finished productions.
- Define the visual identity of CTV spots and QVC demonstrations: references, shot composition, lighting, and production style.
- Build shot lists and direct the visual approach on set, then shape the finished story through pacing, music, and graphics.
- Produce tutorials, product reviews, and UGC-style content for Tarte, Sephora, and Ulta product pages.
alice + olivianov 2022 – jul 2024video editor & in-house videographer
- Led post-production for organic and paid social campaigns, keeping one consistent visual language across all brand content.
- Supported creative execution of editorial shoots while independently capturing and editing supplemental content.
- Primary videographer for founder and CEO Stacey Bendet, shooting content true to both her personal brand and the company’s identity.
serhantmar 2022 – nov 2022video editor & producer
- Produced and edited a recurring morning show for social channels on a one-day turnaround.
- Created a new series format spotlighting newly hired agents.
- Directed shoots centered on New York Fashion Week and newly developed luxury properties.
- Turned agent and developer feedback into polished deliverables, consistently exceeding monthly production goals.
galleries nowjan 2021 – mar 2022photographer
- Photographed 30+ New York art galleries using 360-degree techniques to build virtual tours for a publication with 27,000 monthly readers.
03Education
syracuse universityaug 2015 – may 2019BFA, film production and editing
- Dean’s List 2015–2019
04Skills
creative
Art Direction, Creative Development, Visual Storytelling, Brand Identity, Concept Development, Campaign Content, Creative Production
software
Adobe Premiere, After Effects, Photoshop, Illustrator, Lightroom, Bridge; DaVinci Resolve; Capture One; Motion Graphics